Denver SEO | SEM » Onsite SEO

Check Moves

Gary — Tue, 24 Aug 2010 18:58:32 +0000

I recently received a sales email from a business associate I have worked with in the past. In this email he explained that over 42% of all clicks will go to the #1 spot in Google. While this fact is well known he brought up a point that many business owners overlook, “the last ranking on the organic side will get about 6 TIMES the traffic of the number one ranking on the right (paid) side.”

I respect this man as an entrepreneur and an internet marketer but I did not like the example he used to illustrate his prowess in the SEO field. Basically he used the keyword heavy URL’s of Checkmove.com and Checkmove.net to place high in a zero competition market. Everyone knows links are 90% of SEO and there are ZERO links on these two sites. All he really did was put the word check moves in the url, title, and body.

Come on Rex I expect more from you than using this weak example of “the tools we use to drive sites toward the top of Google.” On the other hand as an easy example of a site you have close to the top for a keyword like “check moves” that you can basically count on having for quite some time I guess its a good business move.

So I would like to see if this blog post can place for the keyword Check Moves with link building. Whats stronger a keyword rich URL or links with keyword rich Anchor Text? Anyone willing to help link to this blog post with the anchor text CHECK MOVES.

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Michael Hewitt-Gleeson (born Melbourne 1947) is a cognitive scientist and author of Software For Your Brain (1989), which first published his invention of the universal brain software known as the digital switch. Hewitt-Gleeson has been an international consultant on strategy and sought by organizations and corporations from the United Nations, and the White House to IBM, Fujitsu, and BMW. Hewitt-Gleeson is a best-selling author of books and numerous articles on lateral thinking, selling and leadership.

He describes that no one can close a sale. The buyer must chose to be sold. A sales mans job is to always be in contact so when the choice is made you are an option. “In Check Moves, the salesperson is simply challenged with being in touch with the customer. Every time the salesperson is in touch with customers, she is in a position of what Hewitt-Gleeson calls ’check’. If the salesperson is not in touch with customer she is in a position of ‘uncheck’. Check and uncheck are binary. You can’t be in both. You are either in check with a prospect or in uncheck. The goal is to always be in check.”

I am sure you have heard of the idea that within seven connections you know everyone on the planet. The check moves sales process can take advantage of this. Always be in check even with your current clients. The more contact you have or the more often you are in “check” the more comfortable your clients feel with you. When you keep them close to you they feel like they are minimizing risk.

As you stay in constant contact with your customers the become loyal customers and then even friends. You must frequently remind people of the upgrades you offer and talk to them about the benefits you are providing building your brand. As you stay in check with your customers and stress the value and quality of your services your new friends and loyal customer will begin to send referrals.

Every customer influences at least ten other people. So by staying in check moves with 10% of your target audience you can actually control the whole group. Find out who it is that moves your customers. Is there a trade journalist, or guru, or community group in your area? When these people talk everyone listens. Your marketing plan should include how you are going to win over these influential people in your field.

Remember you cant sell all you can do is stay in check.

check moves

5 most important HTML tags for SEO

Gary — Fri, 13 Nov 2009 19:56:34 +0000

Here is a quick list of the 5 most important HTML tags you need to have on your website to improve your search engine optimization.

Title Tags for SEO

Keyword

Remember to put your keywords BEFORE your category and BEFORE your website title. Separate your categories in the title tage with a | and not a – or other system.

Alt Text for SEO

Alt text for your images is now one of the most important onsite SEO factors. Remember a good alt text can also help your site be found in Google images search.

Header Tags for SEO

most important tag for your Keyword

second most important tag

third most important tag

Bonus Tag

You can also bold your keywords. This can help a little but don’t over do it.

Keyword

Onsite SEO for Newbs

Gary — Mon, 26 Oct 2009 23:12:02 +0000

Many people ask me what they can do to get better rankings on the search engines. After I explain everything that Search Engine Optimization entails they inevitably say something along the lines of “But I thought it was just… you know… keywords and stuff.”

After the ump-teen time I came up with a list of the top 10 things an SEO newb can do.

URL – If you have not bought one yet try and get a domain name that has your keywords in it.
Title Tag – This is probably the most important place to put your keywords on your website. Your title can be found at the top of the browser next to the “e’ if you use explorer or the “firefox” symbol if you are using Mozilla. Note: If it says “Home” you are a newb!
Meta Keywords – If you have stuffed these tags with a thousand keyword hopping to get Google to like you… you are a newb. Google has de-valuated the meta keyword tag and it means almost nothing, so try and keep it down to about 8 solid keywords that all relate to one theme.
Keyword Density – Make sure to mention your keywords on your homepage. If you have a huge list of keywords at the bottom of your page or hidden in the background… Your a Newb! This is a black hat (bad) SEO practice called keyword stuffing and can get you penalized.
Static Pages – When you make a new page make sure it is not using a Dynamic URL, and put your keywords in the URL. example: http://example.com/keyword/keyword-ideas.com
Internal Linking – If all your links to other pages use anchor text like “click here” or “next page” guess what… You’re defiantly a newb. Use your keywords when linking to your pages.
H1 Tag – Use keywords
H2 Tag – Use keywords
H3 Tag – If you don’t say “Use keywords” your a newb.
Alt Text – By now we know you are an SEO newb, make sure your pictures have an alt text tag and that they use keywords. Remember the Google Bot doesn’t know that your image is a photo of a cat, you have to tell it.

This list is usually all an SEO newb can handle by them selves. I always offer them my services if they decide the really want to do some serious SEO.

If you feel you can handle a little more I found some other lists of Onsite SEO Tips:

24 Onsite Checkups

12 Basic Tactics

Onsite Tips

Feel free to comment if you are a newb and have any questions.