Check Moves

I recently received a sales email from a business associate I have worked with in the past.  In this email he explained that over 42% of all clicks will go to the #1 spot in Google. While this fact is well known he brought up a point that many business owners overlook, “the last ranking on the organic side will get about 6 TIMES the traffic of the number one ranking on the right (paid) side.”

I respect this man as an entrepreneur and an internet marketer but I did not like the example he used to illustrate his prowess in the SEO field. Basically he used the keyword heavy URL’s of Checkmove.com and Checkmove.net to place high in a zero competition market. Everyone knows links are 90% of SEO and there are ZERO links on these two sites. All he really did was put the word check moves in the url, title, and body.

Come on Rex I expect more from you than using this weak example of “the  tools we use to drive sites toward the top of Google.” On the other hand as an easy example of a site you have close to the top for a keyword like “check moves” that you can basically count on having for quite some time I guess its a good business move.

So I would like to see if this blog post can place for the keyword Check Moves with link building. Whats stronger a keyword rich URL or links with keyword rich Anchor Text? Anyone willing to help link to this blog post with the anchor text CHECK MOVES.

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Michael Hewitt-Gleeson (born Melbourne 1947) is a cognitive scientist and author of Software For Your Brain (1989), which first published his invention of the universal brain software known as the digital switch. Hewitt-Gleeson has been an international consultant on strategy and sought by organizations and corporations from the United Nations, and the White House to IBM, Fujitsu, and BMW. Hewitt-Gleeson is a best-selling author of books and numerous articles on lateral thinking, selling and leadership.

He describes that no one can close a sale. The buyer must chose to be sold. A sales mans job is to always be in contact so when the choice is made you are an option. “In Check Moves, the salesperson is simply challenged with being in touch with the customer.  Every time the salesperson is in touch with customers, she is in a position of what Hewitt-Gleeson calls ’check’. If the salesperson is not in touch with customer she is in a position of ‘uncheck’. Check and uncheck are binary. You can’t be in both. You are either in check with a prospect or in uncheck. The goal is to always be in check.”

I am sure you have heard of the idea that within seven connections you know everyone on the planet. The check moves sales process can take advantage of this. Always be in check even with your current clients. The more contact you have or the more often you are in “check” the more comfortable your clients feel with you. When you keep them close to you they feel like they are minimizing risk.

As you stay in constant contact with your customers the become loyal customers and then even friends. You must frequently remind people of the upgrades you offer and talk to them about the benefits you are providing building your brand. As you stay in check with your customers and stress the value and quality of your services your new friends and loyal customer will begin to send referrals.

Every customer influences at least ten other people. So by staying in check moves with 10% of your target audience you can actually control the whole group. Find out who it is that moves your customers. Is there a trade journalist, or guru, or community group in your area? When these people talk everyone listens. Your marketing plan should include how you are going to win over these influential people in your field.

Remember you cant sell all you can do is stay in check.

check moves

How and when to buy Links from a Broker

Buying links has always been a sore spot with the Search Engines. Its not exactly 100% white hat SEO and I wouldn’t really recommend it but if your going to buy links there are some great places that can help you get natural links for a good price.

First off you want to work with a company that has proven themselves. There is a right and a wrong way to broker links.

There are many places out there just make sure they help you broker natural links. When you see examples of their links on other sites is the first thing you think “Spam”? If so you should probably look some where else.

Some of these brokers routinely get black listed by Google so it can be hard to know who to trust. Let us put together a custom package for you. Send us a list of the keywords you are going after and the budget you need to stay under and we will be able to get you the best links posible with out doing anything black hat.

Blog Link Juice

As an SEO for local business I have found blogging to be a very useful tool. Now I understand that a lot of people do not believe that “Do Follow” blogs pass much link juice and are not worth your time. I have to disagree. While it should not be the only tool in your link building tool box it can be a very useful one.

In local SEO we are not usually trying to get thousands of links from huge authority sites, while this would be nice, our clients just don’t have the budget for it.

What blogs do offer to your client is an easy way to get some link juice with minimal effort. These links are usually on pages that relate to the keyword you are going after and some even allow you to chose your anchor text. Now when your biggest competitors have under 200 links, those blog comments start looking really nice.

The biggest problem I ran into in the past was finding blogs that do not use the rel=nofollow parameter in their comments section. Luckily I have found some amazing sources that help me get the link love from some good Do Follow blogs.

Comment Hunt is one of the best sources I have found allowing you to search for any keyword and it will return blogs that are (or were) Do-Follow. Because Comment Hunt searches through Google you should double check to make sure the blogs are still Do Follow.

Followlist.com advocates the Do Follow Blog Idea.

“How do you encourage people to comment on your blog posts? You give them something in return. You give them an outgoing link to their website, when they make a quality comment on your blog”

They also have a nice list of no follow blogs.

Here is a list of other sites I have found with useful blog lists.

• DoFollowBlogs.com
• The Ultimate List
• Sortable with PageRank
• Another Ultimate List
• 430 more links

The success you will have with a blog comment link building strategy depends on the quality of the blogs and the competition for your keywords. While I doubt anything I have said us revolutionary I think its an important step to any local SEO campaign.