Internet Marketing
Search Engine Optimization
Focused On The Right Market
Major search engines such as - Google, Bing, and Yahoo! - use complicated computer algorithms that decide if your website is relevant to the search terms a potential customer has just typed. These algorithms also decide where on the results page your website will show up. The search engine’s algorithm factors in several things such as external links, anchor text, URL structure, keyword density, and HTML structure. Depending on how well your website is able to target your market the algorithm will either show your site at the top or so far down it won’t even be displayed in the search results.
Local SEO
42% of all online searches include a local target such as a city or state name. And 83% of consumers who search online to find a local product or service will follow up with a phone call or in-store visit. Local search engine optimization, can help you fly into that online market and target virtual searchers in your area.
National SEO
58% of all searches do not include any geo targets, and are considered a national term. The competition for these markets is high but so is the reward. SEO has the best long term ROI of any form of marketing. Being in the top spot for a national term brings instant credibility and brand awareness to your company.
Due to the technical complexity of SEO, you are well served to have a team of professionals on your side. Leave it to Dean Arrow. We’ll analyze your site and create a strategic plan that will ensure you hit your marketing targets.
A study in the science of clean water. Ornamental and natural water bodies contain complex ecosystems with species ranging from micro organisms to predators at the pinnacle of the food chain. Our job was to develop a website that showcased the beauty and complexity of their work.
