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Internet Marketing

We have the experience and tools at Dean Arrow to take your internet marketing to the next level. Internet Marketing uses several strategies to attract new customers to your website. Internet Marketing is still in its infant stages and can change weekly if not daily.

In general the Internet has brought about many benefits to the marketing industry. One benefit is a lower cost of distributing information to a local or even a global audience. Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets.

Search Engine Optimization (SEO) has by far the highest ROI of any form of marketing available today. See SEO on the Main Menu

Pay-Per-Click is the fastest way to bring ready-to-buy customers to your website. See PPC on the Main Menu

An additional benefit is the interactive nature of Internet Marketing, both in terms of providing instant response to a potential client's search and eliciting an instant response from that potential client.

In 2008 The New York Times in connection with comScore published an estimate showing internet marketing to be upwards of 2,500 times as effective as traditional marketing at collecting information on potential clients. Now if we can help your small to medium sized company capitalize on that, what would that mean to your bottom line?

Our services tie together the creative and technical aspects of Internet Marketing including: design, development, advertising, and sales. Request a FREE consultation and check out our Denver Internet Marketing site when you are ready to get serious.


Banner Ads (PPM): 

Still one of the most visable Internet Marketing stratigies today. Banner Ads use the initials PPM because you usually Pay-Per-Thousand views of the ad as opposed to the actual click.  Banner Ads have several standard sizes.  Some are designed to be displayed at the top of a web page and others along the side.  Others still are designed to appear mixed within the content. 

This type of advertising is often done to the masses but targeting options are improving as well.  In an unsubstantiated story to show the initial power of banner ads, it is reported that 800Flowers.com, spent $30,000 on banner ads their first year on the net. It is also reported that 800Flowers.com earned Millions in that same year. And we all know that 1800Flowers is now a known icon still advertising with banners online.  Massive banner ad euphoria has died down, but when targeted to the right audience, there is still great power. We can help you select the right ad system to join to help you target your specific audience.

Below, we list the most popular formats. You may identify other formats surfing the web. Have a look at your favorite websites to get some impressions what banner size they are using.


Leaderboard (728 x 90 pixel):



Full Banner (468 x 60 pixel):




Half Banner (234 x 60 pixel):






Rectangle (180 x 150 pixel):






Square Button (125 x 125 pixel):



Micro Bar (88 x 31 pixel):


Skyscraper (120 x 600 pixel):


Wide Skyscraper (160 x 600 pixel):


Large Rectangle (336 x 280 pixel):







Medium Rectangle (300 x 250 pixel):

Dean Arrow & Assoc., LLC
P. O. Box 746002
Arvada, CO 80006-6002
303-929-1447
Copyright © 2010 Dean Arrow & Associates, LLC